A Study On Talent Acquisition Through Hr Analytics In It Industries At Coimbatore District

Abstract

The paper examines the impact of HR analytics tools, recruitment channels, AI integration, and recruiters' digital competency on the efficiency of talent acquisition in the IT industry. Data was collected from job seekers in the IT sector of Coimbatore district using a structured questionnaire. The hypotheses were tested using PROCESS macro analysis to assess both direct and moderating effects. The findings reveal that HR analytics tools significantly enhance the effectiveness of the hiring process, particularly when combined with social media platforms and AI applications. Recruiters with experience in digital platforms are more likely to achieve better candidate-job fit and reduce hiring time. Additionally, the intensity of recruitment positively moderates the relationship between analytics usage and recruitment success, suggesting that the benefits of analytics are amplified in high-volume hiring scenarios. The study recommends that companies invest in advanced HR analytics and AI technologies and train recruiters to leverage these tools effectively. Analytics-driven recruitment methods have the potential to deliver measurable improvements in efficiency and quality of hire, especially in large-scale recruitment efforts.