Impact Of Social Media On University Education

Abstract

The use of social media has become a global phenomenon that directly influences educational processes, especially in the university context. The general objective of this research was to analyse the impact of social media on university education in Peru. The methodology was basic, with a qualitative approach and descriptive design, developed through a documentary review of relevant academic sources. The results show that, when used in a planned manner, social media can strengthen collaborative learning, improve communication between teachers and students, and expand access to educational resources. However, risks such as distraction, procrastination, and technological dependence were also identified. The conclusion is that it is essential for Peruvian universities to establish responsible use policies and training strategies that promote the pedagogical use of these platforms, thus contributing to a more critical education adapted to the current environment.