Communication on Development and Investment in Education: Analysis of Wajo Regency Government Strategy

Abstract

This study analyzes the development communication strategy implemented by the Wajo Regency Government in encouraging investment in education as an effort to develop human resources. This study uses a qualitative approach. Collecting data by conducting interview techniques, participatory observation, and conducting document analysis. This study states that development communication is the most important thing in building community involvement, maintaining local cultural values, and becoming a liaison for information between the government and citizens. The results of the thematic analysis obtained data related to the success of communication strategies influenced by the socio-cultural context, messages delivered consistently, and the active involvement of various stakeholders, local communities and people who take roles. This finding contributes to the understanding of how important participatory communication integration is in the planning and implementation of education development programs in the region, especially Wajo Regency.