A Conceptual Review of Growth Strategies for Emerging Organizations: Case of the African Medicines Agency (AMA)

Abstract

Emerging organizations in Africa operate in a challenging and volatile environment marked by economic instability, weak institutions, and erratic policy changes. This conceptual paper critically evaluates key growth strategies adopted by these organizations to scale operations within such a context. Using a theoretical lens grounded in strategic management and organizational theory, the paper identifies differentiation, cost leadership, strategic alliances, and technology adoption as central strategies employed. It further considers how institutional voids and informality influence strategic decision-making. Drawing on relevant African business scholarship, the paper offers a nuanced understanding of how context shapes strategy. The proposed conceptual framework provides a robust foundation for policymakers, researchers, and practitioners to guide AMA’s growth strategy. By aligning theoretical insights with practical actions, AMA can position itself as a leading regulatory authority in Africa, contributing to the broader goals of universal health coverage (UHC) and health equity in Africa. This paper concludes that a well-structured growth strategy, grounded in innovation, collaboration, and sustainability, is essential for AMA to achieve its mission and transform Africa’s pharmaceutical landscape.