Tourism, Culture, and Ecology: Socio-Cultural and Environmental Impacts of Brahmaputra River Tourism in Guwahati, Chandrapur, And North Guwahati, Assam, India

Abstract

This study critically explores the cultural implications of expanding river tourism along the Brahmaputra River in Assam, focusing on the communities of Guwahati, Chandrapur, and North Guwahati. While river-based tourism enhances economic opportunities and increases visibility for regional heritage, it simultaneously poses risks such as the commodification of sacred traditions, ritual simplification, and the erosion of cultural authenticity. Drawing on qualitative fieldwork and ethnographic insights, the research identifies key areas where cultural dilution is occurring. In response, it proposes a context-sensitive Community-Based Tourism (CBT) framework aimed at empowering local stakeholders and promoting sustainable cultural preservation. The paper underscores the dual nature of river tourism—as both a catalyst for cultural revitalization and a threat to intangible heritage and advocates for inclusive, community-led strategies to protect Assam’s rich socio-cultural landscape.