Tourist Satisfaction and Revisit Intention in Responsible Tourism Destinations: Insights for Sustaining Engagement and Growth

Abstract

Responsible tourism boosts destination sustainability by promoting quality tourism, enriching experiences, improving residents' well-being, and conserving natural resources. Tourist satisfaction plays a key role in determining the long-term viability of responsible tourism destinations, as it is a significant predictor of intention to revisit. The present study investigates the relationship between tourists' satisfaction and revisit intention in Responsible Tourism destinations in Kerala, India. Data was collected from both foreign and domestic tourists who visited selected responsible tourism destinations in Kerala. The findings of the study indicate that satisfaction significantly predicts their revisit intention, explaining more than 70% of the variance. The study also examined the relationship of tourist satisfaction based on gender and tourist type. The results revealed a similar level of satisfaction among male and female tourists, except for the variable value for money, which reported high satisfaction for female tourists. Foreign tourists reported a higher satisfaction than domestic tourists for the variable related to service quality. The results highlight the importance of offering high-quality experiences to visitors, as this encourages repeat visits and contributes to the sustainability of destinations and benefits the local economy.