Impact of Artificial Intelligence in World of Sports: Trends Lifting the Events

Abstract

AI has permeated nearly every sector, and the sports industry is no exception. Technologies such as virtual reality systems, AI-driven performance analytics, smart training equipment, and AI-assisted strategy development are becoming increasingly common. However, the integration of AI also introduces several concerns, including diminished spectator engagement, the erosion of strategic depth in certain sports, and threats to employment within the industry. While some fear that AI could have lasting negative impacts on competitive sports, this research—drawing upon current news, academic sources, online surveys, and interviews with professionals—aims to demonstrate otherwise. Findings reveal that AI is a transformative force, with its benefits greatly outweighing the drawbacks. Moreover, the issues it presents can be effectively managed through appropriate human oversight. Overall, AI is expected to play an increasingly vital role in advancing the future of competitive sports.