An Analysis of Behavioral Finance Influences on Stock Market Investments Among IT Professionals in Bengaluru

Abstract

This study investigates the investor behavior of IT employees in Bangalore urban, exploring factors influencing their investment decisions in the stock market. A survey-based approach collected data from 403 IT professionals. Descriptive and inferential statistics analyzed demographic influences, risk tolerance, investment strategies, and information sources. Findings reveal moderate risk tolerance, with returns, liquidity, and word-of-mouth driving investment choices. Financial literacy and employer support emerge as significant factors. The study contributes to understanding investor behavior among IT professionals, informing financial institutions, policymakers, and employers to promote informed investment decisions and tailored financial strategies.