Spatial Planning and Sustainable Development: Strengthening Environmental Management Through Pro-Environmental Human Resource Behavior in Medan City

Abstract

Climate change and environmental degradation have become global challenges that require individuals and organizations to adopt more environmentally friendly behavior. In Medan City, green economic development is one solution to achieve environmental sustainability. Involving Human Resources (HR) with pro-environmental behavior is a must to achieve this goal. This study aims to analyze environmental management based on sustainable development by emphasizing the pro-environmental behavior of human resources (HR) in Medan City. This study uses a survey method with a quantitative approach. The quantitative approach is used to measure the level of knowledge, attitudes, and pro-environmental actions of the community and the factors that influence them. Furthermore, a SWOT analysis is applied to formulate a strategy for strengthening sustainable environmental management by mapping the strengths, weaknesses, opportunities, and threats faced. The results of the study indicate that the variables of education level, environmental awareness, and government regulatory support have a significant influence on pro-environmental behavior. The SWOT analysis reveals that great potential in increasing HR capacity and multi-party collaboration can be optimized to strengthen sustainable environmental governance.