Verifying The Satisfaction Of Language Students With The Quality Of Training Support Services At Thanh Dong University

Abstract

As higher education in Vietnam shifts toward improving the student experience and increasing competitiveness among training institutions, the quality of support services has become a crucial factor affecting student satisfaction and engagement. This study aims to evaluate the satisfaction of language students with the quality of training support services at Thanh Dong University. Using 482 survey responses and quantitative analysis with SPSS26 software at a 5 percent significance level, the results identify eight factors that influence student satisfaction in the language sector related to support service quality: (1) interactive information channels, (2) financial support, (3) the capabilities of academic advisors, (4) the system of learning facilities and equipment, (5) support from the administrative department, (6) library and learning materials, (7) extracurricular activities, and (8) accommodation and travel services. Based on these findings, the study offers several recommendations to improve communication effectiveness, diversify policies, enhance support service quality, and strengthen the university’s brand image.