Unveiling HR Analytics And Digitalization: Investigating Technology Adoption In Indian Tourism

Abstract

The exponential growth of technology has brought about profound changes across various sectors, including service marketing, manufacturing, production, and notably, tourism. This paper focuses on the integration of Human Resource (HR) analytics within the Indian tourism sector, a field that is increasingly adopting data-driven workflows for human capital management. The study addresses two key questions: (1) To what extent is HR analytics currently applied in the tourism industry? and (2) What are the primary obstacles preventing broader digital adoption in Indian tourism?

 The methodology is grounded in a detailed literature review, utilizing targeted keyword searches across academic databases to synthesize current knowledge on HR analytics and tourism. Employing a structured literature review, this research synthesizes findings from academic databases using keywords such as “HR analytics,” “tourism digital transformation,” and “Indian tourism. “By analyzing existing research and industry trends, this paper aims to shed light on the opportunities and limitations of integrating advanced HR technologies in Indian tourism. The findings are intended to support strategic HR planning and digital transformation initiatives, ultimately contributing to the sector’s long-term competitiveness and sustainability.

The paper concludes with strategic recommendations for overcoming these challenges, including targeted capacity-building programs, improved data management systems, and fostering organizational openness to innovation. These insights aim to guide policymakers, tourism stakeholders, and environmental scientists toward a more sustainable, human-centric, and data-informed future for India’s tourism industry.