Wayang Village Governance Model: Community-Based Cultural Tourism Development Strategy

Abstract

This study aims to examine the governance model of community-based cultural tourism villages with a case study of Wayang Village in Wukirsari Village, Yogyakarta. In the context of the increasing trend of experiential and culture-based tourism, an inclusive and collaborative management model is a key factor in the success of destinations. This research uses a mixed methods approach, namely a survey of 100 tourists and in-depth interviews with five key informants (managers and villagers). Quantitative results showed that tourists' perceptions of management transparency, quality of cultural services, and community participation had a significant effect on loyalty and intention to revisit. Meanwhile, qualitative results reveal three main themes in governance: pentahelix coordination, cultural narrative-based service innovation, and relatively equitable distribution of economic benefits. This research produces an integrative governance model that places tourist experiences and local cultural values as the basis for inclusive and sustainable tourism business development. These findings provide theoretical contributions to the study of community-based tourism (CBT) as well as practical recommendations for stakeholders in the planning and management of cultural destinations.