Managing the Communication of the Indonesian Football League From the Supporter Perspective

Abstract

Sports communication is very important in the sports industry, including football. In football, supporters are an important asset for the industry's survival. However, the presence of supporters does not always have a positive impact on leagues and clubs if not managed properly. Managing the communication of the Indonesian football league from the supporter perspective must be understood by league and club management. This research used qualitative methods, conducting a literature review and interviews with informants related to Indonesian football, particularly those related to supporters. The results of this study indicate that supporters should be seen as partners by Indonesian league operator and football clubs. Continuous communication and interaction with football supporters and fans, both directly and through media such as mass media and new media (the internet, social media, and other digital media), is mandatory, considering that supporters and fans are the most important assets in the football industry.