Sentiment Analysis And The Impact Of Social Media On Mahakumbh 2025: Insights From AI-Driven Analytics

Abstract

The Mahakumbh is the largest religious gathering in the world, with millions of people attending. The role of social media is critical as it helps in opinion formation, mobilization and even managing the event. This research observes the impact of social media on the Mahakumbh 2025 by performing sentiment analysis of what people are talking about on social media platforms. It analyzes the sentiment towards Mahakumbh if it is constructive, destructive, or indifferent, and examines the influence of sentiment on attendance as well as event arrangement.

The results of the respondents' views of social media representation, analyzed through TextBlob – an NLP-based sentiment analysis tool – reveal that people consider social media to be neutral whereas their personal sentiments tend to be positive. Social media emerged as an important marketing tool, with most of the respondents listing social media platforms as a source of motivation and information. The effectiveness of crowd management was viewed positively and negatively, which suggests that while there is certainty of engagement through online platforms, there are still issues when it comes to logistical execution.

The identification of the positives and negatives of social media use in mass cultural festivals are the focus social media assist in gathering information and realtime updates whereas the challenges of misinformation, traffic congestion, and authenticity remain. The use of AI-powered sentiment and predictive analytics provide useful insight for event and manaed for the expected upcoming Mahakumbh events. The use of AI technologies allows the concerned authorities to monitor public sentiment in real time, improve security, and simplify resource distribution on a wider scale. In addition, the results offer event managers and IT specialists practical guidance on integrating AI technologies into large-scale cultural and religious events to achieve an optimal blend of innovation and tradition.