Collective Farmer Reaction To Innovations In The Maros Regency Millennial Farmer Program

Abstract

This study examines farmers' collective reactions to innovations within the Maros Regency millennial farmer program. Innovation in the public sector is understood as the application of new ideas to create public value, which in the agricultural context aims to increase the independence and productivity of young farmers. A qualitative approach was used to in-depth explore the social dynamics, perceptions, and collective reactions to the implemented innovations. The results indicate that the program implementation has successfully encouraged the adoption of digital technology, the formation of cooperatives, and inter-institutional partnerships, marking the transformation of farmers from traditional producers to modern agribusiness actors. The collective reactions of millennial farmers are reflected in their active involvement in training, the implementation of marketing innovations, and the formation of learning communities. This study emphasizes the importance of community participation, institutional flexibility, and experiential learning as key factors for successful implementation. Furthermore, this study enriches Choi & Chang's (2009) framework with the local Indonesian context, while also formulating an adaptive and sustainable model for implementing community-based innovation. In conclusion, the success of policy innovations in this program is not only influenced by administrative structures but also by community social dynamics and inclusive institutional support. A holistic approach is crucial in promoting sustainable agricultural transformation that is responsive to local needs.