The Influence Of Digital Media On Climate Change Awareness, Action, And Perceived Barriers Among Uae University Students

Abstract

This study examines the impact of digital engagement on shaping perceptions of climate change among university students in the United Arab Emirates (UAE). Utilizing a mixed-methods research design, a structured survey was administered to 221 students to assess their media consumption habits, perceptions of climate change urgency and impacts, awareness of government policies, and individual actions. The survey included both closed-ended and open-ended questions, enabling a comprehensive understanding of student perspectives. Quantitative data were analysed using descriptive statistics and correlational analyses. Thematic analysis was conducted on the open-ended responses to provide deeper insights into students' awareness, actions, and perceived barriers related to climate change. The findings reveal a firm reliance on social media as a primary news source, influencing students' awareness and concerns regarding climate change. Key challenges identified include economic dependence on oil, extreme climate conditions, and the need for enhanced public engagement. The study highlights the importance of targeted communication strategies and policy interventions in promoting climate action among UAE university students.