Role Of Emerging Technologies In Transforming E-Marketing And Financial Management Practices

Abstract

In the rapidly evolving digital landscape, emerging technologies such as artificial intelligence (AI), blockchain, big data analytics, the Internet of Things (IoT), and cloud computing are revolutionizing traditional business functions, particularly e-marketing and financial management. These technological advancements are not only enhancing operational efficiency but are also enabling businesses to deliver personalized customer experiences and make data-driven financial decisions. This paper explores how these technologies are transforming e-marketing strategies by enabling real-time consumer engagement, predictive analytics, and marketing automation. Simultaneously, it delves into their role in reshaping financial management practices through enhanced forecasting, fraud detection, decentralized transactions, and improved financial transparency. The study highlights use cases, benefits, challenges, and future perspectives of integrating emerging technologies into these core business domains. The paper concludes by suggesting a framework for organizations aiming to adopt these technologies for sustainable competitive advantage.