From Filters To Fillers: Investigating Social, Psychological, And Ethical Dimensions Of Gen Z's Willingness To Undergo Aesthetic Procedures

Authors

  • Dr. Rajeshwari Jain Author
  • Dr. Neha Patel Author
  • Ms. Khushboo Vachhani Talai Author
  • Dr. Jiju Mathew John Author

DOI:

https://doi.org/10.64252/8vvrvx80

Keywords:

Aesthetic Medicine, Gen Z, Social Media Influence, Ethical Concerns, Psychological Impact

Abstract

The increasing popularity of aesthetic medicine among Gen Z is largely driven by social media exposure, influencer-driven content, and evolving beauty standards. This study examines their awareness, perceptions, and concerns regarding non-surgical aesthetic treatments such as Botox, dermal fillers, and laser therapies. From a psychological viewpoint, these treatments impact self-esteem, peer influence, and social acceptance/validation, while ethical concerns emerge around generating regulatory awareness, safety issues, and the role of influencer marketing in shaping contemporary beauty ideals. Understanding the social, psychological, and ethical dimensions of aesthetic medicine is crucial amidst its rising popularity.

A structured survey was conducted among 270 undergraduate and postgraduate students from diverse academic streams in Ahmedabad and Gandhinagar. The results were analysed through Pearson correlation, ANOVA, mediation analysis using process macro, regression analysis, independent sample t-test, and SEM. The results confirmed Gen Z’s strong interest in aesthetic medicine and highlighted their willingness to undergo such procedures. Social media and peer discussions were identified as key influences in normalizing these treatments.

The findings emphasize the growing acceptance of aesthetic procedures among young individuals, undermining the need for ethical considerations such as informed consent, accessibility, and responsible promotion. The study strongly recommends that stricter regulations and greater awareness are necessary to ensure safe and informed decision-making. Further, the study provides valuable insights into the factors shaping Gen Z’s attitudes toward aesthetic treatments and the broader implications of this growing trend. A multifaceted approach—grounded in education, ethical representation, psychological insight, and transparent communication—is essential for building credibility and fostering a sustainable, trust-driven aesthetic medicine landscape among Gen Z.

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Published

2025-07-26

Issue

Section

Articles

How to Cite

From Filters To Fillers: Investigating Social, Psychological, And Ethical Dimensions Of Gen Z’s Willingness To Undergo Aesthetic Procedures. (2025). International Journal of Environmental Sciences, 1520-1529. https://doi.org/10.64252/8vvrvx80