Impact Of Demographic Factors On Working Women's Investing Decisions: A Study Focused On Indian Working Women

Abstract

This study examines the impact of demographic factors on the investment decisions of working women in India. With the increasing financial independence of women, understanding the role of age, education, income level, and marital status in shaping their investment behaviors is crucial. The study employs a mixed-methods approach, integrating quantitative surveys and qualitative interviews to explore financial preferences, risk tolerance, and barriers to investment. Findings indicate that younger women are more inclined toward high-risk investments, while older women prefer secure, fixed-income assets. Higher education levels correlate with greater financial literacy and diversified investment choices. Income levels significantly influence asset allocation, with high-income women engaging in equities and real estate, whereas low-income women prefer systematic investment plans (SIPs). Marital status also affects financial behavior, with single women exhibiting greater risk appetite compared to married women, who often prioritize family security. Additionally, social norms and financial literacy programs play a vital role in shaping investment decisions. The study underscores the need for tailored financial education and digital investment tools to enhance women's participation in investment activities. These insights can aid policymakers and financial institutions in fostering a more inclusive financial environment for working women, ultimately promoting their economic empowerment and long-term financial security.