Gen Z And Green HRM: A Multigenerational Workforce Perspective On Sustainability Integration

Abstract

As sustainability gains strategic importance across industries, organizations are turning to Green Human Resource Management (Green HRM) to cultivate environmentally responsible behaviors among employees. With Generation Z entering the workforce in increasing numbers, known for their eco-consciousness and digital affinity, understanding their engagement with Green HRM is critical. This paper examines the perception and influence of Green HRM practices across different generational cohorts, with a particular focus on Generation Z. Using empirical analysis, it investigates how green recruitment, green training, sustainable performance appraisals, and eco-centric culture influence employee engagement and organizational citizenship behavior for the environment (OCBE).

Data were collected from 400 respondents across four generational groups (Gen Z, Millennials, Gen X, Baby Boomers) using a structured questionnaire and analyzed using SPSS 28.0. Techniques included descriptive statistics, one-way ANOVA, Pearson’s correlation, and regression analysis. Results indicate that Gen Z respondents show a significantly higher positive perception of Green HRM practices and a strong correlation between such practices and their level of engagement and OCBE. Regression analysis reveals green training (β = 0.472, p < 0.01) and green performance appraisal (β = 0.354, p < 0.05) as significant predictors of Gen Z engagement.

This study highlights the importance of aligning sustainability initiatives with generational expectations. It provides practical recommendations for HR professionals to tailor Green HRM practices to multigenerational needs, thereby improving engagement, retention, and environmental performance.