Generational Influence On A Customer's Initial Smartphone Purchase

Abstract

Purpose: This study explores the influence of generational differences on smartphone purchasing decisions. By examining behavioral, psychological, sociocultural, and technological factors, the paper highlights how Baby Boomers, Generation X, Millennials, and Generation Z vary in their purchasing patterns, preferences, and brand interactions.

Design/methodology/approach: Using an interdisciplinary approach with sociological, psychological, and marketing frameworks, the research integrates both primary insights and secondary sources. A mixed-method design including quantitative surveys and qualitative interviews was employed to analyze consumer behavior across generational cohorts.

Findings: The findings indicate distinct generational patterns in smartphone purchase preferences, with Gen Z and Millennials driven more by aesthetics, influencer culture, and eco-consciousness, while Baby Boomers and Gen X prioritize reliability, value, and brand trust. Social media plays a disproportionately large role among younger generations, significantly influencing their purchase intent.

Research implications: The study provides a comprehensive model that incorporates generational cohort theory, TPB, TAM, and other behavioral frameworks to explain smartphone purchasing decisions. It contributes to both theory and practice by detailing how generational values shape technology adoption.

Practical implications: The results are vital for marketers, product designers, and brand managers. Generational targeting strategies must be tailored—Millennials and Gen Z respond best to digital influence and emotional branding, while Boomers and Gen X seek functionality and dependability.

Originality/value: This paper bridges a critical gap in literature by offering a holistic, theory-backed analysis of generational effects on smartphone purchase behavior. It adds empirical depth to generational marketing studies in the context of rapidly evolving digital ecosystems.