Evaluating The Role Of Responsible Tourism In Promoting Sustainable Employment: Empirical Evidence From Kerala
DOI:
https://doi.org/10.64252/pcpp4q95Keywords:
Responsible Tourism; Employment Sustainability; Community-Based Tourism; Kerala; Ordered Probit ModelAbstract
This paper explores how responsible tourism affects employment sustainability in Kerala, focusing on ecotourism, organic farming tourism, and community-based tourism. Based on data from 363 tourism-linked units across Kerala, the study uses Ordered Probit and OLS models to analyze key factors influencing job sustainability. Results show that community-based tourism leads to more sustainable employment, while ecotourism lags behind. Individual factors such as education, income, experience, and training significantly improve employment outcomes, while gender disparities remain evident. The study concludes that responsible tourism can foster sustainable livelihoods when supported by community engagement, training, and inclusive policies. It calls for strategic policy action to enhance the positive impact of responsible tourism across all regions of Kerala.