Green Marketing: A Study Of Consumer Perception Towards Eco-Friendly Products

Abstract

Green marketing pertains to promoting goods and services considered to be environmentally sustainable. Unlike conventional marketing, green marketing emphasizes the countersign of Eco-conscious products. Frequently appertained to as environmental or ecological marketing, these strategies fleetly expand worldwide and play a pivotal part in raising consumer mindfulness about environmentally safe products and their influence on decision- timber.   This study explores the relinquishment of environmentally friendly products across different age classes and educational situations. Ways similar as ANOVA and post hoc assessments are employed to estimate both points of the exploration. The findings suggest that youngish individualities show an advanced preference for green products in comparison to middle-aged or aged populations. Also, it reveals a notable variation in mindfulness situations between individualities with different academic backgrounds, similar as high academy learners and working professionals. Accordingly, it's essential to enhance knowledge and mindfulness of green products among all age and education groups.