Green Choices And Organic Preferences: A Comprehensive Review Of Environmentally Conscious Consumer Behaviour

Abstract

This comprehensive literature review explores the evolving landscape of environmentally conscious consumer behaviour, focusing on green choices and organic preferences that have gained prominence in recent years. Amid growing concerns about climate change, resource depletion, and the desire for sustainable living, consumers are increasingly leaning towards products and practices that minimize environmental harm. This review synthesizes current research to understand the motivations, barriers, and key factors influencing the shift towards eco-friendly and organic consumption. It highlights the pivotal role of digital platforms in enhancing information accessibility and the impact of marketing strategies, product labelling, government policies, and socio-economic and psychological aspects on consumer decisions. Additionally, the review examines the influence of cultural and regional variations and the effectiveness of environmental advocacy and consumer activism in promoting sustainable consumption patterns. Identifying gaps in existing literature, the review suggests directions for future research, emphasizing the need for a multidimensional approach to foster sustainable consumer behaviours effectively. Through this analysis, the review aims to provide insights for businesses, policymakers, and educators to align their strategies with consumer preferences for sustainability, thereby contributing to the broader goal of environmental conservation and sustainable development.