An Examination Of Antecedents Of Social Entrepreneurial Enterprise: A Case Of Agripreneurs From Ncr Region

Abstract

Currently, there is a growing inclination towards entrepreneurship. Indian businesses are capitalizing on agricultural prospects due to the nation's reliance on this sector. Agripreneurs refer to entrepreneurs who specifically operate in the agriculture industry or sector. This inquiry focuses on the underlying motives for individuals who aspire to establish a farm or engage in other agricultural ventures. The study employed a survey questionnaire to examine probable factors, and 180 farmers in the NCR region contributed their responses. The study primarily focused on organic items due to their high demand in the NCR. The data sets were diminished in size by employing factor analysis. The research model was expanded to include two more factors: market orientation and attitude orientation. Four antecedents, namely attitude orientation, market orientation, social support, and empathy, are identified by factor analysis. This suggests that agribusiness owners are actively working to change consumer attitudes towards organic foods. Furthermore, it substantiated the existence of untapped possibilities for these products that might be capitalized upon by agricultural entrepreneurs.