Communicating Climate Change: Evaluating The Effectiveness Of Green Technology Narratives In English News Media

Abstract

Climate change has emerged as a defining global issue, with communication playing a pivotal role in shaping public understanding and response. This research paper explores how English news media portray green technology as a solution to climate change and evaluates the effectiveness of such narratives in influencing public perception and policy support. Using a qualitative content analysis of major English-language news outlets, the study investigates the themes, framing strategies, tone, and depth of coverage surrounding green technology. It further analyzes the alignment of media narratives with scientific accuracy and socio-political realities. The findings indicate that while green technology is frequently promoted as a panacea, the media often simplifies complex issues, omits systemic barriers, and underrepresents critical voices. The paper argues for more nuanced, inclusive, and scientifically grounded storytelling to foster meaningful climate action. Recommendations are provided to enhance the role of journalism in communicating green innovation responsibly and effectively.