Charting The Evolution Of Influencer Marketing: A Digital-Age Bibliometric Perspective

Authors

  • Twinkle Author
  • Dr. Indira Bhati Author
  • Dr. Rachin suri Author
  • Dr. Priyanka Ranga Author
  • Aryan Author

DOI:

https://doi.org/10.64252/e9hda782

Keywords:

influencer marketing, purchase intentions, influencer credibility, influencer relatability

Abstract

This paper uses bibliometrics to study digital influencer marketing trends. The study examined 160 articles from 2015
to 2025 and found a 60.35% yearly growth rate. The 160 documents include 456 authors, 3.04 co-authors per document, and
30.63% worldwide partnerships. The average document has 40.07 citations and is 1.69 years old. Keyword analysis finds 151
Keywords Plus and 456 author keywords. According to the data, influencer marketing articles increased significantly, peaking in
2024, demonstrating academic interest. 

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Published

2025-07-02

Issue

Section

Articles

How to Cite

Charting The Evolution Of Influencer Marketing: A Digital-Age Bibliometric Perspective. (2025). International Journal of Environmental Sciences, 824-830. https://doi.org/10.64252/e9hda782