Integrating ESG Principles into Omni-Channel Retail: A Case Study of Reliance Sustainable Digital Transformation

Abstract

This study examines the integration of Environmental, Social, and Governance (ESG) principles inside the omni-channel business strategies of Reliance Industries Limited (RIL), the foremost corporate entity in India.  With the increasing recognition of sustainability as a cornerstone of corporate success and RIL's announcement of an omni-channel marketing and distribution model, the company presents an exemplary candidate for future comparative case studies.  The analysis examined how RIL integrates its omni-channel approach with ESG principles, hence enhancing stakeholder value to promote corporate social responsibility in both current and future settings.  The study employed a mixed-methods research methodology, integrating quantitative analysis by Smart PLS-SEM with a sample of 300 replies, alongside qualitative studies through content analysis of corporate reports.  The findings indicate that RIL's focus on ESG reflects a strong commitment that will enhance their market share, long-term sustainability, and stakeholder engagement; however, it exhibits only a moderate positive effect on stakeholder trust regarding the environmental strategy for non-omni-channel activities.  The results underscored the practical limitations faced in fully leveraging the ESG framework within their omni-channel model, suggesting potential areas for enhancement.  This study enhances the discourse on sustainable practices, underscoring the urgent necessity for organizations to redefine their operations in accordance with ESG criteria.  The report concludes with recommendations for research avenues to further explore the integration of ESG principles into firms' omni-channel identities across various industries.