A Study On Factors Influencing Employee Engagement In Organised Retailing With Special Reference To Tirupur District

Abstract

The study aims to investigate the key factors influencing employee engagement in organised retail outlets in Tiruppur district. It seeks to identify the relationship between workplace environment, leadership style, training and development, and employee engagement levels. A descriptive research design was adopted for this study. Data was collected through a structured questionnaire administered to a sample of 150 employees working in organised retail stores across Tiruppur district. Convenience sampling technique was used. The collected data was analyzed using descriptive statistics to examine the impact of various factors on employee engagement. Findings reveal that leadership style, workplace environment, and training & development significantly influence employee engagement in organised retail. Positive leadership and supportive workplace culture were strongly correlated with higher engagement levels. The study concludes that to enhance employee engagement in organised retail sectors, management must focus on cultivating effective leadership, fostering a positive work environment, and investing in continuous training and development programs.