The Impact Of Mobile Apps On Shopping Experience In Coimbatore Supermarkets

Abstract

as smartphones and digital platforms have penetrated more and more, mobile applications have transformed consumer interaction with supermarkets and retail settings. Convenience, customization, and real-time grocery shopping have led to an ever-growing popularity of mobile apps in the city of Coimbatore. The research paper studies the effects of mobile applications on consumer shopping experience in supermarkets in Coimbatore in relation to satisfaction, convenience, repeat purchase and customer loyalty. A well-designed questionnaire was administered to 250 respondents, and the data were analyzed using SPSS, employing descriptive statistics, ANOVA, correlation, and regression methods. The findings showed that the main features of this app, i.e., convenient navigation, online payment, loyalty programs, and personalized offers, enhance the shopping experience dramatically. There was a very positive correlation between the use of the app and customer satisfaction and when using regression analysis, mobile app engagement was found to be a significant predictor of loyalty and repeat purchase behaviour. The researcher concludes that mobile applications are strategically significant in influencing consumer behaviour and this provides an excellent opportunity to supermarkets to improve customer engagement and competitiveness.