The Role Of Green Marketing In Minimizing Environmental Impact Of Small E-Businesses

Abstract

In the digital age, small e-businesses are rapidly emerging as vital contributors to economic development. However, their operations, particularly in packaging, logistics, and product sourcing, pose significant environmental challenges. Green marketing has emerged as a strategic approach to align business objectives with environmental sustainability. This paper explores the role of green marketing in reducing the environmental impact of small e-businesses. By analyzing sustainable practices, consumer behavior trends, and business outcomes, the study identifies how adopting green marketing strategies—such as eco-friendly product packaging, carbon-neutral shipping, and transparent environmental communication—can help e-businesses minimize their ecological footprint. The research also highlights the barriers and enablers of green marketing adoption in the small e-business sector and provides recommendations for integrating sustainability into core business models.