Thematic Analysis Of Government And Military Press Releases : A Literature Review

Abstract

This review paper explores how the Indian Armed Forces portray power through official press releases disseminated by the Defence Public Relations (DPR) division between 2019 and 2022. Drawing from a wide body of interdisciplinary literature, the study examines the role of language in shaping military narratives and influencing public perception. It focuses on qualitative methodologies including thematic and content analysis. The review highlights how these elements contribute to strategic communication, reinforce nationalistic ideals, and legitimize military actions. Comparative insights from global case studies further contextualize the Indian experience within broader military communication frameworks. Emphasis is placed on the use of rhetoric and persuasive language to construct an image of strength, readiness, and moral authority. The paper brings out the utility of integrating linguistic and discourse analysis methods to uncover deeper ideological patterns and power dynamics embedded in military messaging. Ultimately, the findings contribute to a nuanced understanding of defence communication as a potent tool of soft power and perception management in contemporary India.