Factors Influencing And Consumer Perception Towards Value Added Products In Farmer Producer Organization Of Erode District

Abstract

Consumers in everyday life are concerned about their health, so it is prudent for everyone to consume chemical-free food. Nowadays, Farmers Producer Organization (FPO) is performing incredible activities. They use their processing unit to create value-added food products. They could use natural raw materials to produce value-added foods and sell them through their own retail stores. The objective of this investigation was to determine consumer perceptions of FPO value added food products as well as factors influencing and constraints faced buy the FPO product purchases. The 60 respondents were collected and analyzed using Perceptions Mapping, Relative Importance Index and Garret Ranking. The analysis concluded that consumers' perceptions of FPO food products included price, quality, health, and taste, as well as factors such as good health, good quality, and product packaging. Higher price is a predominant constraint that faced by the consumer. FPOs that are well-developed and promoted must attract consumers to buy their products, as well as run more campaigns to attract customers. The government should take more initiatives to support and implement more schemes for developing FPOs.