E Commerce Business Models: A Comparative Study in Marketing and Management Practices

Abstract

This study looks at the different types of e-commerce businesses and compares their marketing and management strategies. As the digital economy changes, firms use several models including Business-to-Consumer (B2C), Business-to-Business (B2B), Consumer-to-Consumer (C2C), and hybrid formats to meet the needs of customers and markets around the world. The study shows how each model has different ways of promoting, getting customers to interact with them, and running their businesses. Digital tools, personalisation, supply chain integration, and data analytics are all important for creating competitive advantages. The study shows that B2C models put a lot of emphasis on customer experience and brand loyalty, whereas B2B models put a lot of emphasis on long-term partnerships and efficiency. It does this by looking at case studies and comparing different industries. The document says that for e-commerce to be successful, business structures must be in line with new marketing and flexible management methods. Entrepreneurs, marketers, and digital strategists may learn a lot from this way of looking at things.