The Role Of The Entrepreneurial Strategic Orientation In Enhancing Service Quality : An Analytical Study Of The Opinions Of A Sample Of Employees At Zain Iraq Telecommunications Company

Abstract

The current study aims to examine the direction of the Entrepreneurial Strategic Orientation to service quality improvement at Zain Iraq Telecommunications Company, and to contribute to the current state of the study community. This will help it solve the problems it faces, find the right solutions to overcome these problems, and effectively deal with the changing environment.

The study adopted a comprehensive survey approach, meaning that the study community itself is the study's analysis. Based on this, an electronic form was used to distribute the data to a small sample in coordination with the company's public relations department. The study revealed (282) valid responses for analysis from a language community of (290), meaning that the selected sample could be fully successful (97%). Descriptive models were used in this study.

To analyze and interpret the collected data, some statistical methods were used, such as the mean, mean deviation, coefficient of variation, and relative importance, in addition to the SEM and Pearson's simple correlation coefficient. The analysis was conducted using statistical analysis programs (SPSS & AMOS.V.29). Several results were reached, the most important of which was the existence of a correlation and influence between the strategic entrepreneurial orientation and enhancing service quality