A Study On Retailing In India: Growth And Challenges

Abstract

Over the last few decades, retailing in India has experienced remarkable changes and development from traditional family-run stores to modern retail chains and e-commerce platforms. This study explores the dynamic growth of the Indian retail sector, analyzing the key drivers such as urbanization, rising income levels, technological adoption, and the dynamic nature of consumer choices The research highlights the shift from unorganized to organized retail formats and assesses the challenges faced by retailers, including regulatory issues, infrastructure gaps, and intense market competition. Through qualitative insights and industry observations, the study aims to understand current trends, consumer behavior patterns, and the future potential of retailing in India. This research wraps up with actionable recommendations focused on sustaining growth and enhancing customer experience in this rapidly changing retail landscape. Throughout the past decades, The Indian retail landscape has transformed substantially over the past few decades, achieving numerous milestones and witnessing impressive growth. Currently, India stands among the world’s Ranked among the five leading global retail sectors terms of economic value and is considered one of the fastest-expanding retail hubs globally. Retailing Has a major influence on India's economic landscape, constituting approximately 10% of the nation’s GDP. The sector is primarily categorized into organized and unorganized segments. There is a noticeable shift in consumer behavior, with more individuals moving away from unorganized to organized retail formats. This shift is largely attributed to evolving consumer preferences, shaped by rising disposable incomes and modern lifestyles. Modern consumers are increasingly well-informed and discerning, with heightened expectations for service excellence and a holistic retail experience. Their growing inclination toward convenience and diverse offerings—including shopping, dining, and entertainment in one location—has significantly fueled the expansion of organized retail throughoutIndia.