An Empirical Study With Special Reference To Green Products From Customers Perspective In Bangalore

Abstract

Consumer engages in environmental behaviour as a result of their desire to solve environmental problem. They should become role models and a belief that they can help to preserve the environment. However, consumers’ indications of positive attitude towards environmental issues do not necessarily lead to actual environmentally friendly purchasing behaviour. This research examines the factors impacting consumers purchasing behaviour toward green products in Bangalore City. Price, quality, environment, brand loyalty are takes as the independent variables and purchase decision of green products is taken as dependent variables. A sample of 140 customers were surveyed based on convenience sampling technique. Frequency, correlation and regression analysis were carried out. It is found that customers are willing to purchase green products due environment concern and product quality