Increasing Gen Z Personal Branding Using Emotional Intelligence. The Mediating role of Learning Agility

Abstract

This research investigates the relationship between Emotional Intelligence (EI) and Personal Branding (PB), with Learning Agility (LA) as a mediating factor, focusing on Generation Z. In an era where digital engagement drives career success, Personal Branding emerges as a critical tool for professional growth and social recognition. Emotional Intelligence, encompassing self-awareness, empathy, and interpersonal skills, is pivotal in shaping impactful branding strategies. Meanwhile, Learning Agility—the ability to adapt and innovate in dynamic environments—amplifies the influence of Emotional Intelligence on Personal Branding. A quantitative methodology involved structured questionnaires distributed to 210 Generation Z participants. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The result shows significant relationships between Emotional Intelligence, Learning Agility, and Personal Branding. The findings emphasize the importance of emotional awareness and adaptability in establishing authentic and adaptive personal brands, aligning with the needs of modern competitive landscapes. This study contributes to the understanding of psychological and behavioral mechanisms underlying Personal Branding and offers actionable insights for educators, organizations, and individuals seeking to enhance career resilience and visibility.