Dimensions Of Entrepreneurial Orientation: A Review

Abstract

Entrepreneurial Orientation has been recognized as a key concept in entrepreneurship literature which explains the factors behind entrepreneurial actions of entrepreneurs. Entrepreneurial Orientation is a strategic mindset and actions of entrepreneurs that enables them to innovate, take risk and make the best use of opportunities. The present study examines the concept of entrepreneurial orientation and its dimensions. An extensive review of literature reveals that Entrepreneurial Orientation comprises of five dimensions: innovativeness, risk taking, proactiveness, competitive aggressiveness and autonomy. Therefore, the present study explores the five dimensions of entrepreneurial orientation through extensive review of literature from various sources. It is assumed that highly entrepreneurial orientated entrepreneurs are having highly environmental awareness.