Artificial Intelligence In Art And Design Fields: Exploring Technology Development — The End Of Creativity Or Beginning Of A New Era

Abstract

Technological advancements and the growth of Artificial Intelligence (AI) are leading to a rapid transformation in the fields of art and design, enabling the creation of innovative works. Advanced tools, such as image synthesis, machine-aided workflows, and innovative algorithms, are now working in tandem with human artists and designers, sparking a debate about originality in creative work and the direction of the creative fields. In this study, the focus was on interpreting whether AI marks a new chapter or might undermine the concept of intellectual property authorship due to the extensive use of machines and technology by humans. By studying existing research in this area and analysing practical examples, the current study explores how AI is influencing creative fields, ownership rights, and the cultural value associated with these disciplines. There is extensive evidence that the use of technology fosters idea generation, broadens access, and facilitates the rapid production of work. However, the most important is the complex question about ethics, moral accountability, cultural values, and intellectual property rights. AI shift and advancements are helping to treat algorithms as skill assistants rather than independent artists and designers. Therefore, to address this matter, educational institutions, the industry sector, and policymakers must develop clear frameworks and ethics to maintain clear regulations while using these new tools. If done in this way, AI becomes a broader tool with a range of artistic and design-based imaginative possibilities rather than a grave threat to creative work and the loss of cultural identity.