A STUDY ON CUSTOMER AWARENESS: GREEN BANKING

Abstract

In the current globalization script, all sectors of the global frugality face enormous challenges in dealing with environmental issues and their impact on everyday conditioning. The banking sector can act as a middleman between profitable development and abecedarian environmental protection. To support environmentally sustainable and socially responsible investments, this type of banking can be called as green banking. This refers to banking conditioning conducted in a way that contributes to the overall reduction of external carbon emigrations and internal carbon footmark in a named area. Green finance, as part of green banking, is making a significant donation to the transition of green diligence and the green frugality as a whole to low- carbon, resource-effective diligence. Green banking is a part of the global stakeholder group action to save the terrain. The ideal of this exploration work is to study the perception of green banking in Ahmedabad with a sample of 100 repliers. The study concluded that people are apprehensive of green banking but banks still need to come up with creative and innovative ideas that will increase mindfulness and profit the society as a whole. Green banking will contribute to the quality of banking means as well as greening the assiduity in the future.