Impact Of Digital Marketing For The Positioning Of Paccarí Cocoa In The US Market, 2025.

Abstract

The impact of digital marketing on the export of Paccarí cocoa produced in the city of Quito with respect to positioning in the US market in the year 2025. The objective was to identify the level of influence of the digital marketing strategies used by the Paccarí company in the export of cocoa to new markets. Paccarí is a prominent Ecuadorian cocoa brand, which has established itself as a global leader thanks to its production of fine aroma cocoa and its sustainable and fair trade practices. It exports approximately 4,000 quintals of cocoa annually, reflecting the high demand and its ability to maintain high quality standards, focused on sustainability and a sustainable value chain that includes direct collaboration with more than 3,500 small farmer families. A descriptive type of research and a bibliographic research method were used. It was concluded that the opportunities for the company are promising in the global premium cocoa market, implementing digital marketing strategies, promoting its growth and competitiveness in the cocoa industry, these skills allow greater visibility and international reach, facilitating the acquisition of new clients. and the loyalty of existing ones through digital platforms.