Strategic Priorities In New Renewable Energy Business Development

Abstract

The global energy crisis and the growing threat of climate change have accelerated the need for a transition towards a more sustainable and inclusive energy system. Indonesia holds vast potential in renewable energy resources, yet its utilization remains suboptimal. This study aims to determine the priority strategies for the development of renewable energy by PT Pertamina using the Analytic Hierarchy Process (AHP) method. Employing a descriptive case study approach, data were collected through in-depth interviews and Focus Group Discussions (FGDs) with nine expert respondents. Findings reveal that Human Resources (HR) and government policies are the most critical factors in supporting the development of renewable energy businesses. Strategies such as increased R&D investment, partnerships, and public advocacy are identified as key strategic alternatives. This research contributes to the understanding of strategic energy management and reinforces the application of quantitative approaches in decision-making within the renewable energy sector.