Community Involvement As A Key Factor In Increasing Tourism In North Sulawesi Province

Abstract

Sustainable tourism is increasingly becoming a focus in regional development, especially in areas with natural and cultural wealth such as North Sulawesi Province. However, the success of the development of this sector is primarily determined by the active involvement of local communities. This research aims to analyze the participation of the community in increasing tourism, as well as develop a sustainable community-based tourism model. The method used is a qualitative descriptive approach with data collection techniques through observation, in-depth interviews, documentation, and literature studies. The research is focused on three areas that represent marine tourism potential, namely Minahasa, Mitra, and East Bolaang Mongondow. The results of the study show that community involvement is still at the stage of limited participation, especially in the aspects of planning and decision-making. In fact, the local potential possessed by the community, such as the values of cultural wisdom and an open attitude towards tourists, is an essential capital in the development of sustainable tourist destinations. For this reason, it is necessary to develop a model of community involvement that includes increasing awareness, economic empowerment, participation in decision-making, and preserving culture and the environment. This research emphasizes that community involvement is not only complementary but the primary foundation in building inclusive, competitive, and sustainable tourism.