The Integration Status Of Digital Technology And Visual Art In Museum Exhibitions

Abstract

In contemporary society, digital technology has increasingly permeated daily life and education, profoundly influencing the expression of visual arts. Research on digital display technology in museums not only diversifies exhibition formats but also significantly enhances audience engagement and learning outcomes. This approach embodies the innovative strategies of modern museums in preserving and presenting historical and cultural heritage. This study investigates the integration of digital exhibitions and visual arts at the Hunan Museum, focusing on The Art of Life: Multimedia Exhibition of Mawangdui Han Culture (June 2024–February 2025). By analyzing audience experiences and the application of advanced digital technologies, the research explores the current state and future potential of digitalization in museum exhibitions. Using a combination of images and textual analysis, the article provides insights into how digital technology enhances the museum's ability to showcase visual art and heritage.