Study Of Green Purchase Behavior In The Context Of EV Adoption

Abstract

This review paper aims to identify and analyze the studies on green purchasingwith specific focus on the major drivers and barriers of EV technology adoption.The study followed the PRISMA method, systematically reviewing peer-reviewed articles, reports, and studies ongreen purchase behavior and EV adoption. Data sources were screened, selected, and analyzed for relevance.The study confirms that environmental consciousness, perceived benefits, and inherent green behavior positively impact green purchasing decisions. Key factors affecting EV adoption include personal motives,incentives, infrastructure readiness, and environmental consciousness.The research proposes to increase EV penetration by increasing the consciousness of the external environment, financial incentives, adequate charging network, andchoice preferences focusing on technological developments. This research’s novelty stems from its simultaneous analysis of environmental, psychological, technological and demographic factors that affects green purchasing behavior in the context of adoption of EVs based on different behavioral theories.