The Influence Of Corporate Social Responsibility Towards Increasing Brand Image And Its Impact On Consumer Satisfaction

Abstract

This study looks at how an organization's socially responsible acts affect how consumers see it, especially in terms of brand image and satisfaction levels. In a world where competition is tougher and people care more about morals, businesses need to go beyond their usual profit-driven methods and take action on social and environmental issues. This study looks at how honest and open communication may improve how customers feel about a company and help it build a strong and favourable image.  The study uses a descriptive research method and only secondary data sources. It combines current literature, company case studies, CSR performance reports, and consumer behaviour analysis to provide a whole picture of the issue.   The findings show that Corporate Social Responsibility (CSR) may help build brand trust and emotional ties with consumers when it fits with the company's core values and is communicated clearly to stakeholders.The study shows that CSR is not just an extra thing to do; it's a key strategic instrument that improves a company's image and makes sure it stays in business for a long time.   This study shows that ethical company practices are becoming more important as a factor that affects consumer choice and happiness.   The research reveals that when CSR efforts are carefully woven into the overall brand narrative and business strategy, they may greatly increase brand equity while also satisfying the expectations of society as a whole. The study helps people understand what CSR does in modern branding and has important effects on businesses that want to be competitive and have a positive impact on society.