A Study On Reviving Traditional Industries Through ODOP Scheme: Opportunities For Smes And Artisans In Shravasti, An Aspirational District Of U.P.

Abstract

The One District One Product (ODOP) initiative is an important instrument for enhancing economic development in various regions of India. It does this by promoting the manufacture of one-of-a-kind products that originate from each and every region of India. The purpose of this research is to investigate the ways in which ODOP improves generations, creates professions, and expands commerce, hence having an impact on local economies. ODOP has a significant impact on small family companies and local artisans in regions such as Uttar Pradesh, according to the findings of the research. This is because ODOP promotes the use of traditional manufacturing processes. Additionally, the initiative assists emerging firms by evaluating the commodities that are sourced from the local regions in reference to supply chains that are located all over the globe. This demonstrates how the ODOP helps companies generate money by integrating traditional handicrafts with modern vocational training. As a result, the ODOP helps to preserve cultural heritage while also enhancing the craft industry. The results of the study indicate that this combined strategy is in line with India's objective of achieving a Viksit Bharat by the year 2047. This is due to the fact that it blends the promotion of indigenous culture with the establishment of economic growth. According to the findings of the research, ODOP may provide local people with the opportunity to elevate their capabilities and cultivate cultural values that contribute to the maintenance of sustainable development throughout time. It is suggested in this study that a thorough investigation into the implications of infrastructure, access to advanced technology, and networks should be carried out since these factors may provide a variety of avenues leading to financial empowerment.