Academic CSR for Business Management

Abstract

This article proposes transferring findings on corporate social responsibility from the academic environment to the management of private enterprises. Its objective is to show how evidence from universities on awareness, implementation, governance, engagement and communication of social responsibility can guide more sustainable business decisions. The method is qualitative and conceptual, based on a secondary analysis of two recent studies on university social responsibility and corporate social responsibility in higher education, complemented by literature and international instruments on responsible business conduct. The results indicate that enterprises can learn from universities in five dimensions: strategic anchoring, stable financing, stakeholder participation, organisational learning and continuous evaluation. The article proposes an academic-to-enterprise CSR transfer model in which social responsibility ceases to be a peripheral activity and becomes embedded in governance, culture, operations and accountability. The conclusion is that applying these academic findings in business strengthens legitimacy, reduces social and environmental risks and connects competitiveness with sustainable development.