International Business as a Tool For Women Empowerment: Policy Challenges and Opportunities for Housewives in Navi Mumbai

Abstract

Globalization and International Business have created new avenues for women’s economic participation across the world. Women empowerment through international trade, cross-border entrepreneurship, digital platforms, and global supply chains has gained significant attention in recent years. Housewives represent an untapped workforce with the potential to engage in international business activities such as e-commerce exports, home-based manufacturing, and service outsourcing. However, policy constraints, lack of awareness, and socio-cultural barriers restrict their participation.

The present research is carried out to study the awareness, opportunities, and policy challenges related to international business participation among housewives in Navi Mumbai. Primary data is collected using a structured questionnaire from 280 housewives. Statistical tools such as Cronbach Alpha, Friedman’s Chi-square test, and ANOVA are applied for analysis.